Introduction
max is an AI sales agent that helps revenue teams find buyers, map strategies, and write outreach. This autonomous AI agent watches market signals and gives sales reps the timing and context to act while opportunities are still open.
What is max?
max is an autonomous AI agent built for B2B sales teams that want to stop missing revenue moments. Instead of relying on manual prospecting or cold outreach, max continuously monitors hiring changes, funding rounds, leadership moves, and tool adoptions at target accounts. When a relevant signal appears, max explains why the timing matters for your buyer and immediately drafts LinkedIn and email messages that reference that real activity. Your team simply reviews and approves before anything goes out.
The tool is designed for companies that already know how to close deals but want to eliminate the guesswork around account selection, timing, and messaging. By combining buyer fit intelligence, pipeline mapping, intent signal detection, and automated outbound drafting, max replaces the slow, cold approach with a signal-led selling workflow that keeps reps focused on conversations worth having.
Key Features of max
Buyer Fit Intelligence
max learns who your ideal buyer is by analyzing company shape, demographics, buying triggers, and past closed deals. It builds a profile that sharpens over time, so your team always pursues accounts that are likely to convert.
Pipeline Intelligence
Instead of chasing random accounts, max maps out prioritized target markets based on signal density. It surfaces top competitors, suggests positioning angles, and recommends next bets when you are ready to expand into new verticals.
Intent Signals
max catches the buyers worth contacting today. It detects companies behind anonymous website visits, monitors LinkedIn activity that matches your buying triggers, and pulls the right contact from millions of vetted B2B profiles. This sales pipeline automation ensures no hot lead slips through the cracks.
Proactive Outbound
max writes the outreach messages itself. It drafts sequences across email and LinkedIn that reference real activity—a new hire, a funding round, a leadership change—and routes replies wherever your team wants to see them. Everything goes through an approval step first, so your brand voice stays consistent.
Automated Routines
Routines chain together buyer fit scoring, signal hunting, message drafting, and CRM updates into one automated task list. Users can pick from a library of pre-built routines, tweak them, or describe a new one in chat. Examples include weekly sweeps of a specific industry, funding signal hunts, pipeline morning briefs, or dormant lead reactivation campaigns.
Tool Integrations
max plugs into HubSpot, Gmail, Slack, Pipedrive, Attio, Notion, Zapier, and Make. It can pull contacts and deals, send sequences from your inbox, drop alerts into Slack channels, and sync signals into any CRM or database that has an API.
Use Cases for max
Signal-Led Outbound Campaigns
Sales teams use max to detect funding rounds, new executive hires, or job postings at target accounts. The agent drafts a personalized message that references the signal, giving reps a natural reason to reach out instead of sending cold templates.
Pipeline Reactivation
max scans CRM data for leads that have been inactive for 60 days or more, scores their reactivation potential, and drafts re-engagement messages. This turns a stale database into a fresh source of pipeline without manual digging.
Morning Pipeline Briefs
Every morning, max pulls the last 24 hours of activity from HubSpot, surfaces stalled deals, recommends next actions, and drops a summary into Slack. Reps start the day knowing exactly where to focus.
Market Expansion into New Verticals
When a team wants to enter a new market, max runs a buyer fit intelligence routine that analyzes company size, geography, and signal density. It surfaces the strongest accounts to target and suggests positioning angles that resonate with that specific audience.
Dormant Lead Reactivation
For leads that have gone cold, max scores each one for reactivation potential, drafts a personalized re-engagement note, and sends it in a Friday batch. Opens and replies are tracked and reported back to the team.
How to Use max
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Connect your tools. Link max to your CRM (HubSpot, Pipedrive, Attio), email (Gmail), messaging (Slack), and any data sources you use. Setup happens the same day for most integrations.
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Define your ideal buyer. max learns from your closed deals or you can describe the company shape, buyer persona, and buying triggers you care about. The profile improves with every deal.
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Pick or create a routine. Choose from the routine library—like weekly EU fintech sweeps or funding signal hunts—or describe a new one in the chat. Routines run on a schedule or fire when a signal is detected.
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Review and approve drafts. max sends LinkedIn and email drafts that reference real buyer activity. Your team reviews them, makes any changes, and gives the green light. Messages go out only after approval.
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Monitor and iterate. max continues watching accounts between routines. It flags stalled deals, suggests new routines from what is working, and keeps the signal feed active so you never miss the next opportunity.
Target Audience for max
- B2B sales teams that want to move from cold outreach to signal-led selling
- Revenue operations managers looking to automate pipeline generation and lead scoring
- Demand generation teams that need to scale outbound without adding headcount
- Founders and CEOs at growth-stage companies who double as the sales team
- Marketing leaders who want sales to act on the same buyer signals marketing tracks
- Sales development representatives (SDRs) who need ready-to-send messaging with real timing
Is max Free?
| Plan | Price | Features |
|---|---|---|
| Launch | 199€/month and up | Signal detection, revenue angle explanations, LinkedIn and email drafts, timely conversation triggers |
Pricing starts at 199€ per month for teams that already know how to close. Demos are limited at launch and require an application. No free tier is mentioned at this time, but interested teams can apply for a demo to evaluate the tool.
max's Pros and Cons
| Aspect | Pros | Cons |
|---|---|---|
| Signal Accuracy | Tracks multiple high-value signals (funding, hiring, leadership, tools) | Signal quality depends on connected data sources |
| Outreach Quality | Messages reference real buyer activity, not templates | Requires team review to maintain brand voice |
| Setup Speed | Plugs into existing tools the same day | Initial buyer profile setup takes some input |
| Automation | Routines run on schedule or on signal detection | Limited to channels your team has connected |
| Pricing | Affordable for revenue-generating teams | No free tier or pay-per-use option mentioned |
| Learning Curve | Chat-based interface is intuitive | Full routine customization may take time to learn |
Frequently Asked Questions about max
What signals does max track?
max tracks hiring changes, funding rounds, leadership moves, new tool adoptions, expansion activities, and website visits. It pulls from millions of vetted B2B contacts and monitors LinkedIn activity that matches your buying triggers.
How does max integrate with my existing CRM?
max connects with HubSpot, Pipedrive, Attio, and other CRMs through API. It can pull contacts and deals, push qualified leads, update lifecycle stages, and sync activity logs. The integrations are designed to set up the same day.
Can max replace my sales development team?
max is built to augment sales teams, not replace them. It handles signal detection, research, and message drafting, but every outreach requires human approval before it goes out. Reps spend their time on conversations and closing instead of prospecting.
How long does it take to see results from max?
According to case studies and testimonials, some users see pipeline movement within the first week. One team reported that max surfaced 47 stalled deals and drafted re-engagement notes by the end of the first Friday after setup.
Is max suitable for small businesses or only large enterprises?
max is built for any team that knows how to close deals. The pricing starts at 199€ per month, which makes it accessible for small to mid-sized businesses. The tool is particularly useful for small teams that need to maximize pipeline with limited headcount.
What channels does max write outreach for?
max drafts messages for both LinkedIn and email. It can send sequences across any channels you have connected through your stack, including Gmail and Slack. Replies are routed wherever your team prefers to see them.
max Tags
AI sales agent, autonomous AI agent, B2B sales automation, signal-led selling, buyer intent signals, sales pipeline automation, outbound outreach tool, revenue intelligence platform, CRM integrations, sales workflow automation, lead reactivation, proactive outbound
